In the early 2000’s we saw a rise in digital moodboards, story-telling and forums. In those days we called them blogs. 

Amongst the hypebeast’s and jjjjound’s, there was a brilliantly odd yet beautiful narrative duo called Haw-Lin. Tucked in an unknown country and masked in mystery, we web nerds scrolled endlessly through the site connecting one photo to the next with passion and curiosity. Some call it obsession, I call it design enthusiasm. Haw-Lin was a place of inspiration, a blend between modernism and an old world perception of the aspirational future.

To me, Haw-lin, represents design and photography excellence at the highest level. Gracefully celebrating the everyday from an elevated artful perspective.

When I’m lost and stuck on a project, you’ll find me guilding through Haw-lin.com like I did almost a decade ago. I’m a fan of the people behind the brand and of there innovative work, when the two align its a really beautiful thing.

We celebrated the event with some friends in the place where it all started for both our brands and studios, Honolulu. Thank you to everyone that visited us at Aupuni Space in Ka'kaako.

Thank you to my dear friend Drew for flying over and helping me all the set up.